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Evangelical
The Bible Appreneur: An Interview with Bobby Gruenewald, Founder of YouVersion
June 19, 2012 by Robert Crosby
What are some of the newest tools you have added?
Any additions or refinements we make are in an effort to help our community engage with Scripture. Lately, we've changed small things on several platforms to make it easier to interact with reading plans, bookmarks, etc. We also rolled out a new version of our website that brings the online experience closer to what people experience in the mobile app. And we're continuing to add new content for reading plans, including additions from Rick Warren, Joyce Meyer, and Focus on the Family.
I don't see any ads on YouVersion. How is it funded?
This started as a part of LifeChurch.tv. The church funded it all through our budget until about a year and a half ago. We have now taken on some outside donors who believe in this effort. They are challenging us to take even bigger steps.
What do you do to direct and inspire your staff and teams at YouVersion?
As a leader, I try to get altitude in my perspective and help them catch it. Teams are much more effective when they are reaching towards inspiring goals and successfully accomplishing many smaller projects to reach those goals.
Where do you go from here?
The next milestone will be a half billion users and one billion minutes of usage every day. Currently we are at 1.7 billion minutes of use per month.
You obviously work with a lot of Millennials. What have you learned about them and about putting them to work effectively?
This generation loves big dreams, but they are tired of those that come up short.
They need to see how to get there.
What is your primary passion in ministry?
I want to pursue leveraging technology to its fullest to advance the Gospel.
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About Robert Crosby
Robert Crosby is an author and Professor of Practical Theology at Southeastern University. Read his interview with Bobby Gruenewald, the Founder of YouVersion.com (the Bible App) and related articles at Christianity Today, The New Engagers and The Social Network Gospel. Robert Crosby is the author of the new book, The Teaming Church: Ministry in the Age of Collaboration (Abingdon Press).
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