The ‘resistance economy’ is trying to take down Ivanka Trump but it’s clearly not working

Last updated on: February 23, 2017 at 7:30 pm by Stacey Dash

The ‘resistance economy’ is trying to take down Ivanka Trump but it’s clearly not working 2017-02-23T19:30:54-07:00 Stacey Dash

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Boycotting the products of the Trump family isn’t working at all. If anything, consumers are rushing to buy even more.

After Nordstrom announced it would no longer carry Ivanka Trump’s fashion brand, her perfume became a best seller… somewhere else. Oops!

Ivanka Trump Eau de Parfum Spray for Women hit the top of the list at Amazon in the fragrances category for at least six days straight. Reviewers were happy to buy it from wherever:

“I normally buy this at Nordstrom. But now that I heard they will not carry it anymore, I was happy to find it on Amazon.”

So much for that “resistance economy,” huh, Nordstrom?

Of course, the fashion giant assured customers that dropping Ivanka Trump’s line was purely business and had nothing to do with politics. But there is heavy-handed movement out there behind a boycott campaign that is forcing retailers to drop Trump brands as Heat Street reported:

Other department stores were under pressure to rethink their relationship with the Trump brand. Neiman Marcus, Macy’s Inc., T.J. Maxx, and Wal-Mart Stores Inc. are also on a list of retailers named by the online #GrabYourWallet campaign to boycott for carrying Trump family products. “Neiman Marcus has a very small Ivanka Trump precious jewelry business which is [composed] 100% of consigned merchandise,” a Neiman Marcus representative told MarketWatch earlier this month.

Adding to its reasoning, Nordstrom said Ivank Trump’s apparel and footwear fell 32% and that qualified her for the retailers yearly cut list. However, it also happened to occur when her father was running for office. Coincidence? You decide.

But either way, the “resistance economy” isn’t making it any harder for consumers to find products they want. That’s the great thing about the free market: there’s always somebody willing to sell when there’s somebody willing to buy. I say let the market decide. If Nordstrom’s business decision backfires and hurts them, so be it.

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