Dear Budweiser, your immigrant founder came here to make beer, not bombs (so spare me the heavy handed ad)

Last updated on: February 2, 2017 at 8:31 am by Stacey Dash

Dear Budweiser, your immigrant founder came here to make beer, not bombs (so spare me the heavy handed ad) 2017-02-02T08:31:53-07:00 Stacey Dash

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Get ready for the barrage of politically divisive commercials for the upcoming Super Bowl. There’s nothing better than being lectured about social justice when you’re trying to watch 300-lb athletes pound each other into a fine dust.

Enter Budweiser, which just released its 60-second spot on the immigration story of Adolphus Busch; perfectly timed with President Trump’s executive order, though the beer company swears it’s just a “coincidence.”

Marketing vice president Ricardo Marques told Adweek that though the ad is “super relevant” to what’s going on in the nation, “There’s really no correlation.” It’s “a universal story,” Marques added. That of Adolphus making the terrifying journey to America in the 1850s without a dime and only drive, ambition, and a dream to brew beer and build a successful life.

But Marques is lying by suggesting this wasn’t perfectly timed to coincide with the new administration. I’m not buying it. In the commercial, the immigrant steps off the boat and is immediately met with shouts of disapproval — “You’re not wanted here!” and “Go back home!” Tell me those aren’t the words every Democrat believes Trump supporters are muttering under their breath. Please.

And Budweiser got something else wrong, too. The story they tell has nothing, I repeat, NOTHING to do with refugees and opening our borders to potential terrorists. Adolphus Busch came here to make beer, not bombs. His is indeed a “universal story” for those immigrants who’ve come here legally.

So, if Budweiser did intend on condemning Trump’s refugee “ban” through this commercial, they failed miserably.

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