Buddhist Catholic Contemplative Evangelical General Christian Hindu Jewish Latter-day Saint Muslim New Visions Progressive Christian

Beliefs

Topics

Columnists

Resource Library

Research Tools

Video

Podcasts

Thought Readers

Faith In Media Tracker

Newsletters

Ad-Free & Subscriber Log-In Subscription Support

Follow Patheos

Home
Catholic
Politics and Religion
Samuel Adams: Once Might be a Mistake. Four Times is a Pattern.

Samuel Adams: Once Might be a Mistake. Four Times is a Pattern.

Last updated on: December 29, 2014 at 11:05 am by Rebecca Hamilton

26 Comments

Samuel Adams: Once Might be a Mistake. Four Times is a Pattern. 2014-12-29T11:05:16-07:00 Rebecca Hamilton

LOGO Patheos Explore the world's faith through different perspectives on religion and spirituality! Patheos has the views of the prevalent religions and spiritualities of the world.

Kathy Schiffer wrote a post yesterday that moved Samuel Adams beer from a purveyor of too-politically correct advertising to dedicated Christian basher and misogynist.

I wrote a couple of days ago about the Samuel Adams beer commercial in which the company aired an ad that conflated their beer with the Declaration of Independence and then paraphrased it to take the words “endowed by their Creator” out of this quote?

Once the not-so-surprising backlash began, Samuel Adams issued the meaningless comment (I wouldn’t call it an apology) that they were just following the guidelines of the beer manufacturer’s association. I assume that Samuel Adams beer is a member of this association and voted on these “guidelines” which hardly makes them binding. The comment is, as I said, meaningless.

However Kathy moved the discussion to a whole new level by informing her readers of Samuel Adams’ past behavior. She is speaking of Samuel Adams’ company chairman, Jim Koch, when she says (emphasis mine):

It appears that Mr Koch made the usual lame comment when the public got angry. “We are not in control of the program,” he claimed, “and it was never our intent to part of a radio station promotion that cross the line.” In 2002, Boston Beer Company Chairman Jim Koch (pronounced “Cook”) was the so-called Grand Marshall of the “Sex for Sam” stunt, a radio contest on WNEW-FM in Manhattan. Syndicated radio shock jocks Opie and Anthony staged a contest, challenging couples to engage in sexual activity in risky public places: in taxis, in ATM vestibules, in the Disney Store and—wait for it!—in St. Patrick’s Cathedral. Couples earned points (5, 10 or more) for each tryst in a public place. The couple who succeeded in engaging in sexual intercourse in St. Patrick’s Cathedral were awarded 25 points for their effort. The only way to earn more points was to engage in coitus at Koch’s feet—for which enterprising exhibitionist couples earned 30 points.

There are a few holes in the denial I put in italics.

First, as Kathy points out:

Of course, this was the third time Koch’s company sponsored the “Sex for Sam” contest. And while acknowledging that his “presence on the show was a lapse in judgment, a serious mistake,” Koch has avoided describing just what he was doing in Opie and Anthony’s studio.

Along with handing out bottles of Sam Adams to contestants who stopped by the studio to take a break from having sex in cabs, ATM vestibules, and the Disney Store, Koch also served as the contest’s official “celebrity” voyeur. That meant if couples had sex in front of Koch, they were awarded 30 points (by comparison, sex in St. Patrick’s Cathedral was worth 25 points).

According to the audio clips you’ll find below, Koch watched as five couples attempted to obtain those 30 points (only two, um, succeeded). While Koch said he felt embarrassed for the three couples who failed to complete the act before him, he told Opie and Anthony that the competitors were, “awesome, all of ‘em, better teams. The quality gets better every year. (To read the rest go here.)

Second, he was advertising on and participating in the Opie and Anthony Show. Does anybody remember Opie and Anthony? They’re the sorry excuses for men who “interviewed” a “homeless” man and laughed approvingly and joked with him as he described in graphic terms how he wanted to rape and beat then Secretary of State Condoleeza Rice and also how he wanted to rape First Lady Laura Bush to death. I’ve heard a recording of this routine. I am not going to say more about it, because it makes me too angry.

One ad might mean that the advertiser approved the campaign and was not aware of exactly what each specific ad had in it. Lame comments about following their own manufacturer’s association guidelines are admission that they knew, approved the ad, are not sorry and think we’re all stupid enough to buy their little comment as a reason.

But four times is a pattern, especially when three of those times involved active participation by the company’s founder and chairman. It moves the question from political correctness carried to the point that we are now editing the Declaration of Independence (which is bad enough) to deliberate Christian and Catholic bashing. The kind of thing the company sponsored on Opie and Anthony puts them outside the line, or at least it does with me. The fact that they supported Opie and Anthony …. no words.

I believe that the “comedy” routine about the First Lady and Secretary of State came after Samuel Adams’ beer sponsored the Sex for Sam promotion. But it is in keeping with what the continuous message of the show. Opie and Anthony had one “joke:” degradation of women and overt misogyny. In my opinion, misogyny, including incitment to violence against, and in some cases such as the one concerning the First Lady, murder of women, for laughs was the Opie and Anthony show.

Frankly, I don’t see how any decent human being would ever advertise on Opie and Anthony, based on their misogyny and support of violence and degradation of women.

My advice to those who want a clean conscience: Lay your money down for a product that does not support Catholic bashing, Christian bashing, dehumanizing and degrading exhibitionist sex and does not buy advertising on shows that promote the rape, battering and murder of women.

Christian Persecution

Violence Against Women

Violence in America

Women's Rights

declaration of independence

endowed by our creator

james koch

opie and anthony

samuel adams beer

st patrick's cathedral

wnew-fm

Previous Post

July 7, 2013

I Believe

Next Post

July 8, 2013 Even Water Moccasins are Cute When They're Babies

Recent Comments

26 Comments | Leave a Comment

Browse Our Archives

Select a Category 10 Commandments 2012 Election 2016 Election 2020 Election 2022 Election 2024 Election Abortion Addiction Adult Day Care Advent Africa AI Alcoholism Alex Pretti Renee Good America American Citizenship American Fascism Announcement Anti Semitism Anti-Semitism Apologetics Archbishop Coakley Argentina Armenian Genocide Ash Wednesday Ballot Box Salvation Biden Big Beautiful Bill Bishop Black Mass Blasphemy Boko Haram Book Review Brainwashing Breast Cancer Bribery Calling Evil Good calling good evil Cancer Canonize Caregiving Catholic Catholic Vote Cause for Sainthood Chaos child abuse Child Labor Child Rearing Child Sacrifice Christian Bashers Christian Leadership Christian Persecution Christian Solidarity Christianity Christmas clergy Clergy Sex Abuse Scandal Climate Coakley Common Good Communion Communism Computers concentration camps Conclave Confession Consecration to Our Lady Conversion Coptic Christians Coronavirus Corporatism Corruption COVID Crisis Pregnancy Centers Culture D Day Death Death Penalty Dementia Democracy Designer Baby Destruction of the Family Dictator Dignity of Work Divine Mercy Novena Divine Mercy Sunday Divorce Doubt Drug Addiction easter Ebola Economics Education Egg Harvesting El Salvador Elderly Epiphany Epstein Eternal Life eternal life Eucharist Eugenics Euthanizing Children Euthansia evangelization Excommunicate Biden Extraterrestrial Life Failed Clergy Faith False Gods Family Fascism Fatherhood Feast of the Assumption First Amendment Flood the Zone Following Christ forced conversion Forgiveness Fortnight4Freedom fourth amendment Fr James Altman Fr Stanley Rother free press Freedom Freedom of Conscience freedom of religion Freedom of Speech Freedom of Worship vs Religious Freedom Geek Stuff Gender Theory Genocide God the Father Good Friday Gossip GQP Greenland Grief Gun Control Gun Violence Hate Blogs Health Health Care Heart Attack Heaven Hell Herod HHS Mandate History of the Crusades Holy Father Holy Father' Holy Father's Tweets Holy Matrimony Holy Saturday Holy Spirit Holy Thursday Holy Week Home Homeschooling homosexual Hospice Human Dignity Human Rights human trafficking Humor ICE Idolatry Immaculate Conception Immigration Incest Infertility Inspiration Iran War ISIS Islam Islamic Brotherhood Israel JD Vance Jesus Jobs Jordan Judas Judicial and Legislative Murder Judicial Murder July 4 Just War Justice Kavanaugh Ketanji Jackson Brown Laity Latin Mass Leadership Lent Less of Me Lying Lying for Trump Mad King MAGA Magnifica humanitas Mama Marriage Marriage Protection Amendment Martyr Media Bias Medicaid Men and Abortion Mercy Military Dictatorship Misogyny Motherhood Movie Review Murder Music National Catholic Register Nazi Clergy Neo Nazis New Category New Evangelism New Evangelization News Headlines Nigeria No Kings Novena for the Persecuted Church Nuns Obama Oklahoma Oscar Romero Our Lady Our National Embarrassment Pakistan Palm Sunday Papal Conclave Papal G8 Pedophile piano political priests Political Whore Clergy Politics Polygamy Pope Francis Pope Francis Visit United States Pope Leo XIV Pope's Prayer Intentions Pornography Post Christian West Poverty Prayer Prayers for the Persecuted Church Pro Life Prophecy Prostitution Purgatory Putin Quack Medicine Racism Rape Religious Freedom Renee Good Republican Republican priests Rerum Novarum Retirement Risen Lord Roe v Wade Rosary Sacrament Sacred Heart Sacrilege Saints Salvation Same Sex Marriage Sanctity of Human Life Satan Save Our Democracy scandal Scripture Shroud of Turin Sisters Slavery Social Justice Social Security Solidarity Cross St Michael the Archangel stations of the cross Stop Late Term Abortion Stroke Suicide Supreme Court Surrogacy Surveillance State Synod Syria Taliban Tariffs Taxes Technology Thanksgiving The Ascension The Cross The Locust Class The Political Heresy The Resurrection The Tomb The Transfiguration The Trinity The War on Girls Tornado Trauma Trump Trump Coup Trump Destroying America Trump's Coup Trump's War on the Rule of Law Trumpism Ukraine Uncategorized USAID USCCB Vatican Vatican Reform Violence Against Women Violence in America Vocation Voting Rights Wages Walk for Life War Weight Loss White House Why Aren't You a Feminist Too? Woke Women Leaders Women's Rights Worker's Rights World Hunger World War I World War III World Youth Day Worship Writing Year of Faith

Select a Month October 2026 September 2026 August 2026 July 2026 June 2026 May 2026 April 2026 March 2026 February 2026 January 2026 December 2025 November 2025 October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 July 2024 June 2024 May 2024 March 2024 February 2024 November 2023 October 2023 August 2023 July 2023 December 2022 November 2022 October 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 October 2021 July 2021 June 2021 May 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 February 2018 January 2018 December 2017 November 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 August 2016 May 2016 April 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 January 2012

TAKE THE

Religious Wisdom Quiz

What does "Maranatha" mean?

Select your answer to see how you score.

Praise the Lord Come, Lord Jesus The Lord is my rock God is great