The Easiest Way to Win Over Young Parents in Your Church

Last updated on: April 23, 2014 at 7:00 am by Josh Daffern

The Easiest Way to Win Over Young Parents in Your Church 2014-04-23T07:00:36-06:00 Josh Daffern

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Impressing young parents in your church begins and ends with the nursery. It always has, it always will. If your nursery area is clean, secure and professional, then you’ve just won huge points with the safety conscious parents coming into your church.

At Mt Vernon, that means we put a ton of effort into making sure we have a first class DiscoveryZone (nursery).

We have a check-in desk where every parent checks in their child and gets a printed ‘receipt.’ You have to have your child’s matching tag to pick them up. That provides an incredible layer of security.
We have a door monitor that ensures that only volunteers and parents dropping off kids can get into the DiscoveryZone area. If you’re not supposed to be back there, you don’t get back there.
We have an overabundance of volunteers to ensure that each room has enough adult supervision, and we have a continuity of volunteers, so the preschool children see the same faces every week.
We even do the little things like airing out the rooms during the week and using air fresheners so DiscoveryZone doesn’t have that ‘church nursery’ smell.
To top it all off, we have an incredible team of volunteers up front that know how nerve wracking it can be to drop off your kids with strangers and exude an atmosphere of warmth and safety.

I’ll be honest, it’s a lot more work then simply ‘keeping kids’ during services. But is it worth it? Absolutely. Here’s an email we received from a new mom just a few weeks ago:

First, I just want to say what a friendly place Mt Vernon is! We have been [out of state] for the past three weekends and so we haven’t been at church. But today, everybody was so friendly and showed they cared about us even though we haven’t been around much. That is special and means a lot.

I left [my baby] in the nursery for the first time today. I want to pass along how impressed I was! The room was clean, nice and the four ladies were awesome! I felt very comfortable and at ease. I was able to feed him in the nursing room between services and that was great. I hope you know how much the nursery and nursing room are appreciated!

Do you want to make an overwhelming impression on the young parents coming to your church? Upgrade your nursery.

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