{"id":9989,"date":"2024-05-08T21:42:25","date_gmt":"2024-05-08T21:42:25","guid":{"rendered":"https:\/\/www.patheos.com\/blogs\/keithgiles\/?p=9989"},"modified":"2024-05-08T21:42:25","modified_gmt":"2024-05-08T21:42:25","slug":"they-exploit-us-updating-he-gets-us-and-gloo-article","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/keithgiles\/2024\/05\/they-exploit-us-updating-he-gets-us-and-gloo-article\/","title":{"rendered":"THEY EXPLOIT US [Updating “He Gets Us” and Gloo Article]"},"content":{"rendered":"\n<\/head>

IMAGE: Keith Giles<\/figcaption><\/figure>\n<\/p>

Earlier this week, I wrote and posted an article here to share the story of how one El Paso woman\u2019s personal data was mishandled by a local pastor who disclosed intimate details of her private text messages and exposed her identity to everyone in her church and anyone who listened to the online sermon which was posted to their church website.<\/p>\n

As an update, that sermon has been taken down, and the pastor has apologized by posting an audio clip on their website.<\/p>\n

After the article posted, I received an email from someone in Public Relations at \u201cHe Gets Us\u201d who asked me to update my article to correct what he said were inaccuracies in my story.<\/p>\n

His email said that \u201cHe Gets Us does not, and has not, sold data to Gloo.\u201d<\/p>\n

In response to that, I replied back with screenshots from the Gloo website showing specific examples of where Gloo outright admitted that the people who subscribed to their \u201cExplorer\u201d program would be receiving texts from local people who were responding to \u201cHe Gets Us\u201d ads on social media.<\/p>\n

Here are those screenshots:<\/p>\n[SEE TEXT HIGHLIGHTED IN BLUE]\n

<\/p>\n

\u201cBecause of the nature of the \u201cHe Gets Us\u201d ads, you might also receive a connection from an Explorer that is curious or skeptical towards the message of Jesus.\u201d\u00a0<\/strong><\/p>\n

This is admission that the Gloo Explorer program was powered by ads posted by \u201cHe Gets Us\u201d where personal data was collected and sent to Gloo to be sold to local pastors \u2013 or anyone with a credit card and $49 to spend. [More on this below].<\/p>\n

Here\u2019s the other screenshot from the Gloo website. Note Item #3 in the list below:<\/strong><\/p>\n

#3. Campaign \u2013 Explorers may be connected with you through campaigns like He Gets Us, Churches Care, or other types of felt-need ads.<\/p>\n

Clearly, Gloo is, once again, communicating to those who sign up for the Explorer feature that they will be receiving personal information and text messages from local people seeking prayer, support and counsel through campaigns including \u201cHe Gets Us\u201d, and other organizations.<\/p>\n

In response to these two screenshots, Greg from \u201cHe Gets Us\u201d [now under the new ownership of a new non-profit called \u201cCome Near\u201d], sent me the following message today:<\/p>\n

\u201cCharacterizing He Gets Us and Gloo as a partnership to collect user info is inaccurate. In the past (prior to February 2024),\u00a0<\/span>Gloo was a service provider for He Gets Us to connect willing individuals with services and local resources, including churches.\u00a0Gloo would use\u00a0<\/span>zip code data input by the requesting person to attempt to match individuals with faith resources near to them.<\/strong> Regardless of how it occurred,\u00a0<\/span>the experience of the\u00a0<\/span>person\u00a0<\/span>in your article is regrettable.\u00a0<\/span>If you are still in contact with\u00a0<\/span>them, please share our apology for any role He Gets Us may have played in the situation.\u00a0<\/span>The commitment we make is to try to create\u00a0<\/span>a welcoming environment to invite all people one step closer to Jesus from wherever they are.\u00a0<\/span>Since taking ownership of the\u00a0<\/span>He Gets Us\u00a0<\/span>program in November of 2023, Come Near has been evaluating the services provided, communication methods used,\u00a0<\/span>and groups involved in engagement with individuals online and in the faith ecosystem through He Gets Us.\u00a0<\/span>Chat and any local connection options\u00a0<\/span>via Gloo\u00a0<\/span>were\u00a0<\/span>removed from the\u00a0<\/span>He Gets Us website in February of 2024.\u201d<\/strong><\/em><\/p>\n

I have highlighted the relevant sections of Greg\u2019s email above to verify that A), \u201cIn the past, Gloo was a service provider for \u201cHe Gets Us\u201d to connect willing individual with services and local resources, including churches,\u201d and B) \u201cCome Near has been evaluating the services provided, communications methods used, and groups involved in engagement with individuals online\u2026and any local connection options via Gloo were removed from the \u201cHe Gets Us\u201d website in February of 2024.\u201d<\/p>\n

So, this means that \u201cHe Gets Us\u201d concedes that they used to provide data to Gloo which was sold to local pastors wanting to connect with people in need of prayer and support, and that this arrangement with Gloo was terminated [or put on \u201cpause\u201d] as of February of this year.<\/p>\n

This confirms the earlier statements I made in my article about the connection between \u201cHe Gets Us\u201d and \u201cGloo\u201d which provided personal data to faith organizations.<\/p>\n

WHAT ABOUT GLOO?<\/strong><\/p>\n

Since publishing my previous article, I have continued to investigate what Gloo is doing to enable access to personal data without regard for vetting or guidelines as to how this information is to be used.<\/p>\n

As mentioned earlier, I was able to sign up for a free Gloo account and to poke around inside their website to investigate their offerings. As of yesterday, the \u201cHe Gets Us\u201d campaign is still listed on their website.<\/p>\n[SEE SCREENSHOT BELOW]\n

<\/p>\n

\u00a0<\/p>\n

Greg from \u201cHe Gets Us\u201d also thanked me for bringing these things to his attention and responded by saying this:<\/p>\n

\u201cWe appreciate you bringing to our attention the multiple instances of He Gets Us referenced on Gloo properties. We have requested removal of these references,\u00a0<\/span>as all Gloo services for He Gets Us\u00a0<\/span>were discontinued in February 2024.\u00a0<\/span>Gloo did previously act as a service provider to connect willing individuals who may have seen He Gets Us content with requested services and local resources.<\/strong>\u201c<\/em><\/p>\n

So, even in this response, \u201cHe Gets Us\u201d admits that they did previously have an arrangement with Gloo \u201cto connect willing indidvuals who may have seen He Gets Us content\u2026.\u201d.<\/p>\n

Gloo still has not contacted me about the article, but their helpful customer service agent, Bethany, did respond to my direct question concerning where the contact info from local people was coming from.<\/p>\n

Here\u2019s the email I sent to her:<\/p>\n

\u201cI\u2019m curious about where local user data is collected for the Explorer program? Does it come from people who respond to ads on Social media? And what is your connection with \u201cHE GETS US\u201d and \u201cK-Love\u201d?<\/em><\/p>\n

This was Bethany\u2019s response:<\/p>\n

\u201cGloo partners with ad campaigns to deliver\u00a0Explorers<\/a> looking for meaningful connection to your organization. Please feel free to learn more about which campaigns we utilize to reach Explorers by reviewing the Help Center article below.\u201d<\/p>\n

And the link she sent me revealed this:<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

That is a looong list of \u201cpartners\u201d providing [\u201cselling\u201d] personal data to Gloo to fuel their \u201cExplorers\u201d program.<\/p>\n

Some notables on that list are \u201cThe Newsboys\u201d and \u201cCasting Crowns\u201d, along with K-LOVE, Luis Palau\u2019s \u201cHope With God\u201d, Nic Vujicic\u2019s \u201cLife Without Limbs\u201d ministry, and something called \u201cPlus Nothing\u201d which sounds an awful like something connected to \u201cThe Family\u201d which was featured in an excellent documentary on Netflix.<\/p>\n

I also wanted to further confirm that Gloo will sell local personal information to anyone with a credit card and $49 to spend. See these screenshots from their website below where all they ask Explorer applicants for is a name, address, and credit card number.<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

\u00a0<\/p>\n

At no point in the process does anyone at Gloo provide any sort of warning, guideline or request that personal data be kept confidential. No where do they ask those purchasing access to this data to prove that they are a licensed and ordained pastor, or an official church or ministry with a 501(c)3 tax ID number.<\/p>\n

Even if Gloo did require this information, it would not in any way guarantee the safety of those people whose data is being sold, or the manner in which that data was used.<\/p>\n

I see several red flags here that Gloo needs to address.<\/p>\n

On their website, Gloo does have a \u201cPrivacy Policy\u201d at the top of the page. But users would need to voluntarily click that to read it. It is completely passive and therefore not emphasized at any point in the transaction process.<\/p>\n

Their Privacy Policy does say this:<\/p>\n

\u201cHow does Gloo collect and use personal information?<\/strong><\/p>\n

\u201cAs we explain in our Privacy Statement<\/a>, we use personal information about individuals to provide our Services. We may collect the following data:<\/p>\n

• \n\u201cWhen individuals visit our website or sign up for our Services, we receive data from these individuals themselves. We do not disclose this data in identifiable form with others, except at the request or direction of the individual, such as when individuals ask us to connect them with churches or other organizations who can help them<\/strong> or in the limited circumstances described in our Privacy Statement (e.g., to service providers).<\/li>\n\u201cWhen a church or other organization engages us as a service provider, we process personal information the organization provides to us on the organization\u2019s behalf, such as to create surveys and social media outreach campaigns for those organizations at the explicit instruction of the organization.<\/li>\n\u201cWe also license personal information from data providers. We use this data to provide insights and related Services to our customers. Gloo does not seek to receive names and contact information of data subjects provided by data providers. However, if a data provider were to include names or contact information, we remove this identifying information. In any event, we do not share such information in identifiable form with customers or other organizations.\u201d<\/strong><\/em><\/li>\n<\/ul>\n***
  ** **<\/p>\n
  ** The problem I see with the claim in the final bullet point is that this is not entirely true. They do provide names and contact information to local churches who sign up for their \u201cExplorers\u201d program. This is what it is. This is all it does. This is what people are paying for when they sign up for the \u201cExplorers\u201d program, specifically.<\/p>\n
  ** Near the bottom of the Gloo \u201cPrivacy Policy\u201d page they say this:<\/p>\n
  ** How does Gloo safeguard Gloo Services?<\/strong>
  \n\u201cAs set out \u00a0in our Services Acceptable Use Policy, we contractually prohibit recipients of our Services from using our Services (a) for any illegal purposes, (b) to promote hate speech or incite violence, (c) to create a risk to a person\u2019s health or safety,<\/strong> <\/em>(d) for the advancement of political parties or election campaigns, (e) for anything malicious, fraudulent, harassing or threatening, or (f) for any covert, misleading or unfair communications, including, without limitation, any advertisements or social media campaigns that fail to identify the organization that controls or pays for the communication.\u201d<\/p>\n
  ** **<\/p>\n
  ** This feels like boilerplate legal speak to protect themselves in the event that anyone does use the personal data they provide through their \u201cExplorer\u201d program. But, at no point in the sales process does Gloo emphasize this policy or ask those who purchase the program to abide by these policies.<\/strong><\/p>\n
  ** And that, my friends, is the problem.<\/p>\n
  ** I will reach out to them officially to see if anyone there will respond to these concerns and provide an update in the form of another article as necessary.<\/p>\n
  ** As I said in the previous article, if you or someone you know has been harassed or had their identity improperly exposed online as the result of responding to an ad on social media, please contact me. I want to hear your story and help in any way I can.<\/p>\n
  ** **<\/p>\n
  ** ***<\/p>\n

  The newest book from Keith Giles, \u201cThe Quantum Sayings of Jesus: Decoding the Lost Gospel of Thomas\u201d releases TODAY on Amazon. Order\u00a0HERE><\/a><\/p>\n

  Keith Giles is the best-selling author of the Jesus Un series. He has appeared on CNN, USA Today, BuzzFeed, and\u00a0John Fugelsang\u2019s<\/a>\u00a0\u201cTell Me Everything.\u201d He hosts the\u00a0Second Cup with Keith<\/a>\u00a0podcast, and co-hosts the\u00a0Apostates Anonymous<\/a>\u00a0podcast, and the\u00a0Heretic Happy Hour Podcast<\/a>.<\/em><\/p>\n

  \u00a0<\/p>\n

  \u00a0<\/p>\n

  \u00a0<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

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