{"id":9935,"date":"2024-05-06T19:24:16","date_gmt":"2024-05-06T19:24:16","guid":{"rendered":"https:\/\/www.patheos.com\/blogs\/keithgiles\/?p=9935"},"modified":"2024-05-07T22:39:45","modified_gmt":"2024-05-07T22:39:45","slug":"betrayal-from-he-gets-us-to-he-tricked-us","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/keithgiles\/2024\/05\/betrayal-from-he-gets-us-to-he-tricked-us\/","title":{"rendered":"BETRAYAL: From \u201cHe Gets Us\u201d to \u201cHe Tricked Us\u201d"},"content":{"rendered":"\n<\/head>
IMAGE: Keith Giles<\/figcaption><\/figure>\n<\/p>
NOTE: Names were changed in this story to protect the identity of those involved.<\/em><\/p>\n
UPDATE: See response from \u201cHe Gets Us\u201d at the bottom of this article for updates as of 5\/7\/2024.<\/strong><\/p>\n
Imagine, you\u2019ve had a bad week and you\u2019re scrolling down your Instagram feed when you see an ad for \u201cHe Gets Us\u201d \u2013 that Super Bowl Commercial where people show love and compassion to people in need. It moves you. At the end, there\u2019s a link where you can have someone local talk to you about how you\u2019re doing and pray for you. It sounds great, but you\u2019re skeptical. So you follow the link to their website and check it out first.<\/p>\n
Under the FAQ you read this:<\/p>\n
\u201cIs He Gets Us<\/em> trying to get people to go to Church?\u201d<\/a> and the answer is, \u201cNo, He Gets Us is not against the church, but we are not a back to church campaign. We are hoping to help people consider who Jesus is and why that matters.\u201d<\/em><\/p>\n
That makes you feel better, so you sign up.<\/p>\n
A few days later, you get a text from someone local who says, \u201cHey, I saw you were going through a hard time. I\u2019m so sorry about that. How can I pray for you?\u201d<\/em><\/p>\n
So, you share what\u2019s been going on with this perfect stranger on your phone, trusting that there\u2019s no agenda other than a desire to listen and to help.<\/p>\n
But you couldn\u2019t be more wrong.<\/p>\n
LOOKING FOR SUPPORT<\/strong><\/p>\n
The scenario above is almost exactly what happened to El Pasoan Kathy Wilson when she saw an ad on Instagram offering to connect her with someone local and share messages of support.<\/p>\n
She entered her name, cell number and zip code into the app.<\/p>\n
Soon, she began receiving texts from Janice, a local pastor\u2019s wife who gained her trust and then betrayed it in the most hurtful way possible.<\/p>\n
PUBLIC BETRAYAL <\/strong><\/p>\n
Pastor Janice was speaking at a women\u2019s conference out of state. To emphasize the need for their women to reach out to their lost friends, Janice shared a story of how their church used a service from\u00a0 a company called \u201cGLOO\u201d to receive cell phone info from local women who were looking for emotional and spiritual support.<\/p>\n
She then explained to them, in great detail, how GLOO collected data from people who responded to the \u201cHe Gets Us\u201d campaign and shared their text info with pastors for outreach.<\/p>\n
What happened next was horrifying.<\/p>\n
Janice pulled out her phone and proceeded to read Kathy Wilson\u2019s very intimate, personal and private text messages to every woman at the conference.<\/p>\n
Janice then continued to share even more private information about Kathy. She mentioned what Kathy did for a living, what days of the week she was at a certain public place offering services to her clients, and what city she lived in.<\/p>\n
Later, that sermon was uploaded to the church website in El Paso where Janice and her husband were pastors.<\/p>\n
CHRISTIAN DATA MINING <\/strong><\/p>\n
The ads that Kathy responded to on Instagram were carefully designed by the people at He Gets Us<\/em> as a way to capture the personal data of people who are emotionally and spiritually vulnerable.<\/p>\n
He Gets Us<\/em> is not the only Christian organization advertising these \u201cget prayer support\u201d offerings on social media. Other Christian ministries like K-LOVE [the nationally syndicated Christian radio station], and Churches Care<\/em> do the same. But, once they have this information, what do they plan to do with it?<\/p>\n
Simply put, their goal is to collect this private information and sell it to an organization called GLOO who then sells that information to local pastors seeking to grow their churches.<\/p>\n
According to GLOO, a US-based Christian Data-Mining Company started by Scott and Theresa Beck in 2013, their mission is to \u201chelp ministry leaders scale their impact through technology.\u201d To do that, they purchase meta-data from a variety of groups like He Gets Us<\/em>, K-Love, Barna Research, and other organizations, to create a database of potential targets \u2013 like Kathy Wilson \u2013 and then they sell that data on their platform to more than 38,000 churches who sign up for their \u201cExplorer\u201d program.<\/p>\n
Here\u2019s how it works, according to GLOO\u2019s own website:<\/p>\n
\u201cGLOO enables cooperative outreach by partnering with a wide range of campaign partners, including K-LOVE<\/em> and He Gets Us<\/em>. One partner, Churches Care<\/em>, runs digital ads on channels like Facebook, Instagram, and Google on topics including faith, relationships, vocation, finance and health. When a person responds to an ad, they can provide their information to be connected to a church in their local area. The church can message the individual directly through the Gloo platform and help them with their inquiry, often resulting in the person receiving prayer, help for a need and even visiting that church in person.\u201d<\/strong><\/p>\n
But, as in Kathy Wilson\u2019s case, giving churches free access to \u201cpeople in need\u201d can be dangerous.<\/p>\n
INVITATION DENIED<\/strong><\/p>\n
When a new friend invited Gustavo to attend a local church prayer meeting, he felt conflicted. Should he just say \u201cno\u201d and hope they got the hint? Or should he try to be polite and tag along?<\/p>\n
Gustavo has been deconstructing his Christian faith for several years. He even stopped going to church in his hometown of El Paso and mostly listened to sermons on YouTube.<\/p>\n
Before making a decision about attending the prayer meeting, Gustavo decided to check out the church website. He found a few sermons online and started to listen.<\/p>\n
That\u2019s when he heard the pastor\u2019s wife, Janice, share intimate details about a specific woman who lived in El Paso. He was horrified. How could someone betray another person\u2019s trust like that, he wondered?<\/p>\n
After listening to the sermon, Gustavo opened Google and in less than 5 minutes he had found Kathy Wilson\u2019s personal information, including her picture, her phone number and details about the work she did.<\/p>\n
\u201cIf I could do that, anyone could,\u201d he thought.<\/p>\n
CONNECTING THE DOTS<\/strong><\/p>\n
Last week, when Gustavo and I were having coffee, he told me this story you\u2019re reading right now. That\u2019s when I decided to try and contact Kathy Wilson to let her know who she was texting with and how her information was being abused.<\/p>\n
The next morning I looked up the Church website where Janice and her husband were pastors. I found the sermon and after listening to it, I decided to do a little Google research of my own,<\/p>\n
As Gustavo had done, I had located Kathy Wilson\u2019s personal information. In less than 5 minutes, I was looking at Kathy Wilson\u2019s face on the screen. I could see where she worked, the address, and even her phone number.<\/p>\n
That was too easy.<\/p>\n
CLOSING THE LOOP<\/strong><\/p>\n
Finding Kathy Wilson\u2019s Facebook page wasn\u2019t very hard, so I sent her a private message on Messenger that said:<\/p>\n
\u201cHello, I thought you should know how I found your page on Facebook was from Janice, the woman who has been texting you about your \u201cprayer requests.\u201d She\u2019s the wife of the pastor of [Redacted] Church and she has shared [read out loud] your personal, private texts about feeling alone, suffering, etc. in her sermons which are available online for anyone to listen to. I feel this is a huge violation of your trust and your privacy\u2026.I thought you should know.\u201d<\/em><\/p>\n
\u201cHer sermon where she mentions your personal and private details is here [LINK REDACTED]\u201d<\/em><\/p>\n
Kathy responded within the hour and thanked me for letting her know what was going on.<\/p>\n
CONFRONTING THE PASTOR<\/strong><\/p>\n
Based on this information, Kathy confronted Janice about the betrayal. To her credit, Janice did not defend her actions but freely admitted her mistake and offered a sincere apology.<\/p>\n
After sharing the recording with her lawyer, Kathy sent a message to Janice asking her to publicly apologize to the woman in El Paso that she had betrayed by sharing intimate, private communications with the congregation, and a written apology stating that she would never do anything like this again to anyone else.<\/p>\n
A few hours later, the sermon was removed from the church website with the message:<\/p>\n
\u201cWe are so sorry but the recording for this message has been lost or become corrupted but we hope you\u2019ll find other resources on this page that will be helpful to you.\u201d<\/em><\/p>\n
MAKING THE GLOO CONNECTION<\/strong><\/p>\n
Soon after all of this, I began to dive a little deeper into researching how \u201cHe Gets Us\u201d and local churches share intimate private data to target vulnerable people like Kathy.<\/p>\n
I had already made the connection between GLOO and \u201cHe Gets Us\u201d thanks to the very specific details Janice had shared about how everything worked in her sermon. So, I started looking for information. Here\u2019s what I learned:<\/p>\n
Anyone can sign up for a GLOO account at www.GLOO.us<\/a><\/p>\n
I was able to sign up for free using only my email address.<\/p>\n
I was given a unique Gloo Phone number where people\u2019s texts can be forwarded to me via \u201cHe Gets Us\u201d and other data-mining organizations.<\/p>\n
No one at GLOO asked if I was a pastor, or if I was on staff at a church, or if I had a 501C3 or any other documentation to prove I was representing a church.<\/p>\n
From there, I found what they call the \u201cExplorer\u201d program which is exactly the trap that Kathy Wilson found herself in with Janice.<\/p>\n
Here\u2019s how they describe it on their website:<\/p>\n
DATA EXPLORERS<\/em><\/strong><\/p>\n
If you have a Gloo Premium account and your account status<\/a> is set to Active, then we will automatically match Explorers<\/a> with your account! You don\u2019t need to do anything but sit back and wait. Once an Explorer is matched with your account, they will automatically be created in your People tab and assigned to a Group<\/a> called Explorers.<\/em><\/strong><\/p>\n
<\/p>\n
They explain their purpose strategy in this press release:<\/p>\n
Gloo Connects 150,000 People Across the U.S. to Local Churches<\/a><\/p>\n
\u201cGloo, the leading technology innovator whose platform releases the collective might of the faith ecosystem, celebrates the milestone today of connecting 150,000 people across the United States to churches in their local communities. <\/em><\/p>\n
One way Gloo connects is through outreach ads, content, prayer and events run by Gloo\u2019s campaign partners. <\/em><\/p>\n
When individuals intersect with these partners and reach out with questions about faith or the need for prayer and help, they have the option of connecting with a church in their local community. <\/em><\/strong><\/p>\n
When they opt in, there is a responding church on the other end, ready to serve. <\/em><\/strong><\/p>\n
According to their website, GLOO launched in July 2021 in only five cities by running ads with one campaign partner \u2013 Churches Care. But, today, they have expanded to cities nationwide with 10 campaign partners.<\/p>\n
Their goal is to eventually grow their database to over 1 Million people.<\/p>\n
UPDATED: While \u201cHe Gets Us\u201d claims they have never sold user data to Gloo as part of their Explorer Campaign, Gloo\u2019s website begs to differ \u2013 [SEE ITEM 3 BELOW]\n<\/strong><\/p>\n
So\u2026if He Gets Us<\/strong> \u201cdoes not, and has not, sold data to Gloo<\/span>\u201d and \u201cNo Gloo<\/span> user may currently sign up to receive texts or connect with individuals via He Gets Us.\u201d,\u00a0<\/i>then all we can conclude is that either: Gloo is lying about receiving user data from \u201cHe Gets Us\u201d, OR \u201cHe Gets Us\u201d did not sell<\/em> user data to Gloo.<\/p>\n
Perhaps they gave it away for free?<\/p>\n
Here\u2019s yet another screenshot from the Gloo website where they explicitly connect user data collected from \u201cHe Gets Us\u201d ad campaigns and their Explorer program: [SEE BLUE HIGHLIGHTED TEXT AT THE BOTTOM OF THIS SCREENSHOT<\/p>\n
\nClearly, the Explorer Program at Gloo was once powered by data received from \u201cHe Gets Us\u201d ads.<\/p>\n
FROM EXPLORERS TO EXPLOITERS<\/strong><\/p>\n
So, here are a few problems I see with what GLOO and organizations like He Gets Us<\/em> are doing here:<\/p>\n
First of all, they are lying to everyone who gives them their information.<\/strong> Their website says \u201cNo. He Gets Us\u2026is not a back-to-church campaign.\u201d But, if they are selling your information to Gloo who then sells it to local Church leaders who then use that data to evangelize you, then they certainly are using your data to try to get you to go to Church. That\u2019s, in fact, the entire point.<\/p>\n
Secondly, Gloo and He Gets Us<\/em> make it much easier for those abusers to gain access to more vulnerable people in their communities. <\/strong>Gloo doesn\u2019t vet who they sell their data to for $49.99 per month. Anyone with a credit card can access this local personal database of \u201churting, lonely and suffering people\u201d and have their info sent to their personal cell phones, no questions asked.<\/p>\n
Third, we have all learned the hard way that anyone who is a sexual predator or abuser can find endless opportunities by becoming the pastor of a church. <\/strong>Youth leaders, Sunday School volunteers, Childcare workers, worship leaders, and of course Senior Pastors have all been known to take advantage of vulnerable people under their care.<\/p>\n
VIOLATING TRUST<\/strong><\/p>\n
What happened to Kathy Wilson is horrible. Her betrayal by a local pastor who pretended to care about her needs but secretly used her as a sermon illustration is beyond comprehension.<\/p>\n
I can\u2019t help but wonder how many other people have had their personal data misused in this same way, or worse? What prevents another pastor or pastor\u2019s wife from taking advantage of someone who is emotionally distraught or in need of help?<\/p>\n
GLOO doesn\u2019t seem very concerned about those dangers.<\/p>\n
The people at He Gets Us<\/em> won\u2019t even admit they\u2019re selling personal data to those who might abuse it.<\/p>\n
LEARNING TO FORGIVE<\/strong><\/p>\n
The end to Kathy\u2019s story is a good one. Janice fully apologized via text and admitted that what she did was unforgivable. She also promised to record another sermon and to post it online at their church website to correct her mistake.<\/p>\n
Kathy, although she is not a Christian, forgave Janice for what she did and asked me not to include any details of their conversation or the name of the church.<\/p>\n
Hopefully, Kathy\u2019s story is one that can help us realize the dangers of blindly trusting anyone with our personal data. Especially not any organizations like \u201cHe Gets Us\u201d, \u201cK-Love\u201d or any other organization selling our data to GLOO.<\/p>\n
Bottom line: Be careful when it comes to trusting Christians who assure you that they\u2019re not trying to sell you something.<\/p>\n
As we\u2019ve seen, more likely than not, they\u2019re either trying to sell you something, or they\u2019re selling your information to someone else.<\/p>\n
As for Kathy, she seems to have the best perspective possible. \u201cI learned some valuable lessons in this experience,\u201d says Kathy. \u201cThis is a reminder for Janice \u2013 and for all of us \u2013 to go back to that place of serving others from the heart, like Jesus wanted\u2026uniting us all through compassion, kindness and love. These are humbling experiences, but they make us greater people.\u201d<\/p>\n
NOTE: If you have had a similar experience of a church minister or staff member misusing your personal data after responding to an ad on Instagram through \u201cHe Gets Us\u201d, \u201cK-Love\u201d, \u201cBarna\u201d or some other online Christian ministry, please contact me. I\u2019d love to hear your story.<\/strong><\/p>\n
UPDATED: After publication of this article on May 6, 2024, I was contacted by the new owners of \u201cHE GETS US\u201d and asked to share this statement below:<\/strong><\/span><\/em><\/p>\n
\u201cA new nonprofit, Come Near, took over responsibility for He Gets Us activities beginning in late 2023. During the organization\u2019s review of service providers, Gloo<\/span>-related activities on behalf of He Gets Us were paused in February 2024.\u00a0Previously,\u00a0Gloo<\/span>\u00a0helped churches and supporters interested in being involved with He Gets Us stay connected to the movement.\u00a0Gloo<\/span>\u00a0also managed an online chat and text-to-chat service, which He Gets Us discontinued in February 2024.<\/strong><\/i><\/p>\n
\u201cHe Gets Us does not, and has not, sold data to Gloo<\/span>. No\u00a0Gloo<\/span>\u00a0user may currently sign up to receive texts or connect with individuals via He Gets Us.<\/i><\/i><\/p>\n
\u201cHe Gets Us does not have an agenda to recruit people to any particular church<\/span>. He Gets Us is intended to invite all people to explore Jesus\u2019 life and the examples of compassion and love Jesus lived \u2014 on their own terms.\u00a0<\/i><\/p>\n
\u201c<\/i>Come Near constantly evaluates collaborators of He Gets Us and partnerships with the faith community to align with those who support raising the relevancy of Jesus.\u201d<\/i><\/p>\n
AUTHOR\u2019S NOTE:\u00a0<\/strong><\/em><\/p>\n
To date [May 7, 2024] representatives from the new \u201cHE GETS US\u201d organization have not responded to my questions about why GLOO lists them and K-Love and others as partners on their website, saying: \u201cGLOO enables cooperative outreach by partnering with a wide range of campaign partners, including K-LOVE<\/em> and He Gets Us<\/em>.\u201d<\/strong><\/p>\n
In what way did \u201cHE GETS US\u201d and K-Love \u201cenable cooperative outreach\u201d in their partnership with GLOO? And what were some of those \u201ccampaign partners\u201d collaborating on, if not sharing user data collected from their various online social media campaigns?<\/p>\n
Further updates as they are received.<\/p>\n
\u00a0<\/p>\n
**<\/p>\n
<\/p>\n
The newest book from Keith Giles, \u201cThe Quantum Sayings of Jesus: Decoding the Lost Gospel of Thomas\u201d releases TODAY on Amazon. Order\u00a0HERE><\/a><\/p>\n
Keith Giles is the best-selling author of the Jesus Un series. He has appeared on CNN, USA Today, BuzzFeed, and\u00a0John Fugelsang\u2019s<\/a>\u00a0\u201cTell Me Everything.\u201d He hosts the\u00a0Second Cup with Keith<\/a>\u00a0podcast, and co-hosts the\u00a0Apostates Anonymous<\/a>\u00a0podcast, and the\u00a0Heretic Happy Hour Podcast<\/a>.<\/em><\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
NOTE: Names were changed in this story to protect the identity of those involved. UPDATE: See response from \u201cHe Gets Us\u201d at the bottom of this article for updates as of 5\/7\/2024. Imagine, you\u2019ve had a bad week and you\u2019re scrolling down your Instagram feed when you see an ad for \u201cHe Gets Us\u201d \u2013 […]<\/p>\n","protected":false},"author":3089,"featured_media":9941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[408,11,548,412,504],"tags":[560,557,554,51,551],"class_list":["post-9935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deconstruction","category-general-christian-topics","category-investigative-reporting","category-mental-emotional-health","category-technology","tag-church-growth","tag-church-outreach","tag-data-mining","tag-discipleship","tag-marketing"],"yoast_head":"\nBETRAYAL: From \u201cHe Gets Us\u201d to \u201cHe Tricked Us\u201d<\/title>\n<meta name=\"description\" content=\"Uncover the shocking truth of Christian data mining as trust is betrayed, revealing the dark side of evangelical 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