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The Deadly Threat of COVID-19 Misinformation in Mainstream Media

Last updated on: August 18, 2020 at 1:23 am   by Gleb Tsipursky

The Deadly Threat of COVID-19 Misinformation in Mainstream Media 2020-08-18T01:23:46-04:00 Gleb Tsipursky

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The Deadly Threat of COVID-19 Misinformation in Mainstream Media

  The mainstream media news sources that you consume can kill you – or save you. That’s the fundamental insight of a powerful new study about the impact of watching either Sean Hannity’s news show Hannity or Tucker Carlson’s Tucker Carlson Tonight: one saved lives, and the other resulted in more deaths, due to how each of these hosts covered the pandemic, and the resulting COVID-19 misinformation.

  This research illustrates the danger of falling for health-related misinformation due to dangerous judgment errors known as cognitive biases. These mental blindspots impact all areas of our life, from health to politics and even shopping, as a survey by a comparison purchasing website reveals. We need to be wary of cognitive biases in order to survive and thrive during this pandemic, the topic of my new book, Resilience: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic (Changemakers Books, 2020).  

Sean Hannity vs. Tucker Carlson Coverage of COVID-19

  Hannity and Tucker Carlson Tonight are the top two US cable news shows, both on Fox News. Hannity and Carlson share very similar ideological profiles, and have similar viewership demographics, older adults who lean conservative.   One notable difference, however, relates to how both approached coverage of COVID-19, especially in February and early March 2020. Researchers at the Becker Friedman Institute for Economics at University of Chicago decided to study the health consequences of this difference.   Carlson took the threat of COVID-19 seriously early onward, more so than most media figures – on the right or left. Already on January 28, way earlier than most mainstream media venues, Carlson spent a significant part of his show highlighting the serious dangers of a global pandemic. He continued his warnings throughout February. On February 25, Carlson told his viewers: “In this country, more than a million would die.”   By contrast, Hannity was one of the more extreme Fox News hosts in downplaying COVID-19, frequently comparing it to the flu. On February 27, he said “And today, thankfully, zero people in the United States of America have died from the coronavirus. Zero. Now, let’s put this in perspective. In 2017, 61,000 people in this country died from influenza, the flu. Common flu.” Moreover, Hannity explicitly politicized COVID-19, claiming that “[Democrats] are now using the natural fear of a virus as a political weapon. And we have all the evidence to prove it, a shameful politicizing, weaponizing of, yes, the coronavirus.”   However, after President Donald Trump declared COVID-19 a national emergency in mid-March, Hannity  – and other Fox News hosts – changed their tune to align more with Carlson’s, acknowledging the serious dangers of the virus.  

Behavior and Health Consequences of Coverage Differences

  The Becker Friedman Institute researchers investigated whether the difference in coverage impacted behaviors. They conducted a nationally representative survey of over 1,000 people who watch Fox News at least once a week, evaluating both viewership and behavior changes in response to the pandemic, such as social distancing,  improving hygiene, and so on.   Next, the study compared behavior changes to viewing patterns. The researchers found that “viewers of Hannity changed their behavior five days later than viewers of other shows (p < 0.001), while viewers of Tucker Carlson Tonight changed their behavior three days earlier than viewers of other shows (p < 0.01); the difference in coefficients is also highly statistically significant (p < 0.01).”   Did these behavior changes lead to health consequences? Indeed.   The paper compared the popularity of each show in specific counties to data on COVID-19 infections and deaths. Controlling for a wide variety of potential confounding variables, the study found that areas of the country where Hannity is more popular had more cases and deaths two weeks later, the time that it would take for the virus to start manifesting itself.   Here’s what the paper found: “Effects on cases start to rise in late February and peak in mid-to-late March before starting to decline, consistent with the convergence in coronavirus coverage between Hannity and Carlson. A one standard deviation greater viewership difference is associated with approximately 2 percent more cases on March 7 (p < 0.01), 5 percent more cases on March 14 (p < 0.01), and 11 percent more cases on March 21 (p < 0.01)… Deaths follow a similar trajectory on a two-week lag.”   The authors concluded that “Our findings indicate that provision of misinformation in the early stages of a pandemic can have important consequences for health outcomes.”  

Cognitive Biases and COVID-19 Misinformation

  It’s critically important to recognize that the study’s authors did not seek to score any ideological points, given the broadly similar ideological profiles of the two hosts. The researchers simply explored the impact of accurate and inaccurate information about COVID-19 on the viewership. Clearly, the false information had deadly consequences.   Such outcomes stem from excessive trust that our minds tend to give those we see as having authority, such as media figures that we follow. This excessive trust – and consequent obedience – is called the “authority bias.”   When Hannity told his audience to ignore concerns about COVID-19, he led many to delay taking necessary safety measures by five days compared to the average Fox News consumer, with corresponding infection and death outcomes. By contrast, Carlson telling his audience to protect themselves led to them changing their behavior three days earlier.   A related mental pattern is called “emotional contagion,” where we are unwittingly infected with the emotions of those we see as leaders. Emotions can motivate action even in the absence of formal authority, and are particularly important for those with informal authority, including thought leaders like Carlson and Hannity.   Thus, Hannity telling his audience that Democrats used anxiety of the virus as a political weapon led his audience to reject fears around the pandemic, even though fear of the virus and consequent behavioral changes was the right response to COVID-19. Carlson’s highlighting of the deadly nature of this illness motivated his audience to take actions.   Authority bias and emotional contagion facilitate the spread of misinformation and its deadly consequences, at least when we don’t take the steps necessary to figure out the facts. Such steps can range from following best fact-checking practices to getting your information from news sources that commit publicly to being held accountable for truthfulness. Remember, the more important and impactful such information may be for your life, the more important it is to take the time to evaluate it accurately to help you make the best decisions.  

Key Takeaway

 

Misinformation kills. Failing to vet thoroughly the quality of information from your favorite news source can lead you and those you care about to suffer health disasters, whether regarding COVID-19 or other health risks.—> Click to tweet

 

Questions to Consider (please share your answers below)

 

  Image credit: MacDill AFB Originally Published at Disaster Avoidance Experts —   Bio: An internationally-recognized thought leader known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases by developing the most effective decision-making strategies. A best-selling author, he is best known for Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, 2019), The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships (New Harbinger, 2020), and Resilience: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic (Changemakers Books, 2020). He has over 550 articles and 450 interviews in Inc. Magazine, Entrepreneur, CBS News, Time, Business Insider, Government Executive, The Chronicle of Philanthropy, Fast Company, and elsewhere. His expertise comes from over 20 years of consulting, coaching, and speaking and training as the CEO of Disaster Avoidance Experts, and over 15 years in academia as a behavioral economist and cognitive neuroscientist. Contact him at Gleb[at]DisasterAvoidanceExperts[dot]com, Twitter @gleb_tsipursky, Instagram @dr_gleb_tsipursky, LinkedIn, and register for his free Wise Decision Maker Course.  

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About Dr. Gleb Tsipursky

Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases, which devastate bottom lines and bring down high-flying careers. His expertise and passion is developing the most effective and profitable decision-making strategies, based on pragmatic business experience and cutting-edge behavioral economics and cognitive neuroscience, to empower leaders to avoid business disasters and maximize their bottom lines. You can learn more here https://disasteravoidanceexperts.com/glebtsipursky/ The bestselling author of several books, Dr. Tsipursky is best known for his national bestseller on avoiding disasters and achieving success in business and other life areas, The Truth Seeker’s Handbook: A Science-Based Guide. His next book, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters, is forthcoming with Career Press in November 2019. It’s the first book to focus on cognitive biases in business leadership and reveal how leaders can overcome these dangerous judgment errors effectively. After that he’s publishing The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships with New Harbinger in April 2020, the first book to focus on cognitive biases in professional and personal relationships and illustrate how we can defeat these dangerous judgment errors in our relationships. See more information here https://disasteravoidanceexperts.com/author-page/ Dr. Tsipursky’s cutting-edge thought leadership was featured in over 400 articles he published and over 350 interviews he gave to popular venues that include Fast Company, CBS News, Time, Scientific American, Psychology Today, The Conversation, Business Insider, Government Executive, The Chronicle of Philanthropy, Inc. Magazine, and many others, as you can see here https://disasteravoidanceexperts.com/media/ Dr. Tsipursky's expertise comes from over 20 years of consulting, coaching, speaking, and training for businesses and nonprofits. He serves as the CEO of the boutique consulting, coaching, and training firm Disaster Avoidance Experts, which uses a proprietary methodology based on groundbreaking research to help leaders and organizations maximize their bottom lines by addressing potential threats, seizing unexpected opportunities, and resolving persistent personnel problems. His clients include Aflac, Balance Employment Assistance Provider, Edison Welding Institute, Fifth Third Bank, Honda, IBM, International Coaches Federation, Ohio Hospitals Association, National Association of Women Business Owners, Sentinel Real Estate, The Society for Human Resource Management, RealManage, The Columbus Foundation, Vistage, Wells Fargo, the World Wildlife Fund, and over a hundred others who achieve outstanding client results. You can learn more about that here: https://disasteravoidanceexperts.com/about Dr. Tsipursky also has a strong research and teaching background in behavioral economics and cognitive neuroscience with over 15 years in academia, including 7 years as a professor at the Ohio State University and before that a Fellow at the University of North Carolina-Chapel Hill. His dozens of peer-reviewed academic publications include journals such as Behavior and Social Issues, Journal of Social and Political Psychology, and International Journal of Existential Psychology and Psychotherapy. His civic service includes over 4 years as the Chair of the Board of Directors of Intentional Insights, an educational nonprofit advocating for research-based decision-making in all life areas. He also co-founded the Pro-Truth Pledge, a civic project to promote truthfulness and integrity for individual professionals and leaders in the same way that the Better Business Bureau serves as a commitment for businesses. He serves on the Advisory Board of Canonical Debate Lab and Planet Purpose, and is on the Editorial Board of the peer-reviewed journal Behavior and Social Issues. A highly in-demand international speaker, Dr. Tsipursky has over two decades of professional speaking experience across North America, Europe, and Australia. He gets top marks from audiences for his highly facilitative, interactive, and humor-filled speaking style and the way he thoroughly customizes speeches for diverse audiences. Meeting planners describe Dr. Tsipursky as "very relatable," as "a snap to work with," and as someone who "does everything that you would want a speaker to do." Drawing on best practices in adult learning, his programs address the wide spectrum of diverse learning styles, as attested by enthusiastic client testimonials and references. He regularly shares the stage with prominent leaders, for example recently speaking on a roundtable panel with the President of the European Commission Ursula von der Leyen, Secretary General of the International Federation of Red Cross and Red Crescent Societies Elhadj As Sy, Chancellor of Austria Brigitte Bierlein, CEO of Penguin Random House Markus Dohle, and billionaire philanthropist and Chair of the Bertelsmann Management Company Liz Mohn. You can learn more about his speaking and see videos here: https://disasteravoidanceexperts.com/speaking/ Dr. Tsipursky earned his PhD in the History of Behavioral Science at the University of North Carolina at Chapel Hill in 2011, his M.A. at Harvard University in 2004, and his B.A. at New York University in 2002. He lives in and travels from Columbus, OH. In his free time, he enjoys tennis, hiking, and playing with his two cats, and most importantly, he makes sure to spend abundant quality time with his wife to avoid disasters in his personal life. Learn more about him at https://DisasterAvoidanceExperts.com/GlebTsipursky, contact him at Gleb[at]DisasterAvoidanceExperts[dot]com, follow him on Instagram @dr_gleb_tsipursky and Twitter @gleb_tsipursky. Most importantly, help yourself avoid disasters and maximize success, and get a free copy of the “Assessment on Dangerous Judgment Errors in the Workplace,” by signing up for his free Wise Decision Maker Course at https:// DisasterAvoidanceExperts.com/Subscribe You can read more about the author here.

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