Buddhist Catholic Contemplative Evangelical General Christian Hindu Jewish Latter-day Saint Muslim New Visions Progressive Christian

Beliefs

Topics

Columnists

Resource Library

Research Tools

Video

Podcasts

Thought Readers

Faith In Media Tracker

Newsletters

Ad-Free & Subscriber Log-In Subscription Support

Follow Patheos

Home
Evangelical
Politics and Religion
The Brand Preferences of Liberals vs. Conservatives

The Brand Preferences of Liberals vs. Conservatives

Last updated on: November 5, 2018 at 6:00 am by Gene Veith

0 Comments

The Brand Preferences of Liberals vs. Conservatives 2018-11-03T23:32:56-04:00 Gene Veith

LOGO Patheos Explore the world's faith through different perspectives on religion and spirituality! Patheos has the views of the prevalent religions and spiritualities of the world.

As we get ready for election day tomorrow–which we will discuss then–we all know that America has become politically polarized. Furthermore, it seems that everything is getting politicized (entertainment, education, technology, religion). It turns out, even our shopping is political. Liberals and conservatives buy products, they prefer different brands.

Politico studied brand research and reported its findings in Do You Eat Republican Cheese?: The Two Americas, a Snapshot in Brands.

Some of the preferences are obvious. Liberals watch CNN; conservatives watch FoxNews. Liberals read The New York Times; conservatives prefer The Wall Street Journal.

But there are also measurable differences in pet food (liberals like Fancy Feast; conservatives like Meow Mix) and cleansers (liberals like Seventh Generation; conservatives like Bar Keeper’s Friend). But why? Such products wouldn’t seem to carry any political meaning.

Other brand preferences, though, are revealing. When it comes to dairy products, liberals like Storyfield yogurt; conservatives like Kraft Velveeta cheese. When it comes to automobiles, liberals like Subaru; conservatives like Chevrolets. With soft drinks, liberals prefer LaCroix Sparkling Water; conservatives prefer Diet Pepsi. Liberals eat at California Pizza Kitchen; conservatives eat at Cracker Barrel. Liberals stay at a Marriott; conservatives at a Comfort Inn. Liberals make coffee with a Nespresso; conservatives with a Mr. Coffee. When liberals buy jeans, they go to Old Navy; conservatives buy Wranglers. The liberal’s idea of fast food is Starbuck’s; conservatives buy chicken at Bojangles. Liberals buy groceries at Trader Joe’s; conservatives go to Sam’s Club.

Do you see a pattern? Liberals favor high-end, high-status products with a “sophisticated” aura. Conservatives prefer basic, down-to-earth, low-class products.

This consumer data gives evidence for the gentrification of liberal politics and the Democratic Party. Now liberals represent the affluent, high status social class. Conversely, the Republicans have become the party of the working class.

This is not how it used to be. Republicans used to be considered the party of big business and the rich. Democrats championed the cause of blue collar workers. Now, this is all but reversed.

Of course, there are still “country club Republicans” and labor union Democrats. Each party has its factions and different constituencies. But their shopping habits are telling.

It used to be said that you shouldn’t park a foreign car in the parking lot of a unionized factory lest it get vandalized. Now Democrats are favoring foreign cars and Republicans are buying American.

There is, however, one brand that both parties can agree on. They do differ in their “craft beer,” with liberals preferring Sierra Nevada and conservatives preferring Sam Adams. But when it comes to macrobrews, both parties favor Coors.

On that basis, perhaps the nation can come together again, with Republicans and Democrats gathered around the beer brewed with Rocky Mountain spring water in Golden, Colorado.

Photo: U.S. Air Force photo/David Terry. Public Domain

difference between Democrats and Republicans

gentry liberals

liberals

political polarization

product brands

Previous Post

November 2, 2018

Most "Nones" (& Lots of Christians) Believe in New Age Religion

Next Post

November 6, 2018 Election Day

Recent Comments

0 | Leave a Comment

"While she worked for Trump she was a tool's tool!"

reg

Luther on Tools

"I know wired earbuds are making a comeback (I never stopped using them as I ..."

reg

Luther on Tools

"VCRs, tape decks, and cassette players are all having a revival among a segment of ..."

Tom Hering

Luther on Tools

"As a (retired) lawyer I see potential liability from sharing things like power or sharp ..."

reg

Luther on Tools

Browse Our Archives

Select a Category America Apologetics Art baseball Bible Blog Christ Church crime Culture Economics Education Ethics Family Food Football Government History Holidays Holy Week Humor International Islam Language Law Life Issues Literature Media Medicine Movies Music Nature News Personal Philosophy Politics psychology Reformation Religions Sacraments Science sex Social Science Sports technology television terrorism Theology Uncategorized Vocation war

Select a Month October 2026 September 2026 August 2026 July 2026 June 2026 May 2026 April 2026 March 2026 February 2026 January 2026 December 2025 November 2025 October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 January 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007

TAKE THE

Religious Wisdom Quiz

Which New Testament book has the most Old Testament quotes?

Select your answer to see how you score.

Hebrews Matthew Romans Revelation

Books by This Author Books by Gene Veith

See All Titles »