"Bounce Back!" Best promotional campaign ever?

Last updated on: October 11, 2010 at 10:59 am by bhodges

"Bounce Back!" Best promotional campaign ever? 2010-10-11T10:59:42-05:00 bhodges

LOGO Patheos Explore the world's faith through different perspectives on religion and spirituality! Patheos has the views of the prevalent religions and spiritualities of the world.

When the recent “and I’m a Mormon” ad campaign got some national media attention it reminded me of a phenomenal promotional campaign the Church produced in the mid-eighties. 1985 was a fantastic year in the music world. At the top of the charts Wham!’s “Careless Whisper” beat out Phil Collins’s confusingly awesome “Sussudio” and a-ha’s “Take On Me” (best music video ever). The Church PR folks must have realized that radical synthesized music was where it was at; “Axel F” was getting regular rotation on radio stations across the United States (and possibly Canada).

Enter “Bounce Back!” The twenty-minute cassette is a “collection of thoughts, ideas and music” to help people “deal with disappointment, overcome problems and bounce back from the hard times.” It’s pretty snappy and hip, and possibly on the verge of re-emerging as a premiere missionary tool. Over the next few weeks I’ll be posting each of the ten “Ideas” from the tape to put a little bounce back in the Bloggernacle.

Here’s the Intro:

And to show how well the tape fits into the musical milieu outlined above, I’m skipping ahead to Idea #4, “Give of Yourself.” Yes, my mom did use this track in her aerobics class:

I am 99% certain the music was written by Michael McLean. I am positive that at least the track for Idea 10 was. The rest of the tracks are on the way. Enjoy!

Uncategorized

Previous Post

October 8, 2010

Happy 70th Birthday John Lennon: Working Class Hero

Next Post

October 11, 2010 Guest Post: Mid-Term Elections, The Tea Party and Historical Context

Browse Our Archives

Select a Category 2013 Scriptures Administrative Apologetics Atonement Bible Book of Mormon Book Review BYU Doctrine Extra-Biblical Literature Family Feminism Guests History LDS Church History Leadership Marginalia Metaphysics Mormon Culture Mormon Studies Personal Issues Political Philosophy Politics Scripture Sexuality Speculation Spotlights Studying Religion Ten Tidbits The Tenure Track Theology Tips on Applying Series Tips on Being an Independent Scholar Uncategorized

Select a Month June 2017 April 2017 March 2017 February 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 July 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005 May 2005

TAKE THE

Religious Wisdom Quiz