Starbucks Enters India.

Last updated on: October 22, 2012 at 12:10 pm by Desh Kapoor

Starbucks Enters India. 2012-10-22T12:10:36-05:00 Desh Kapoor

LOGO Patheos Explore the world's faith through different perspectives on religion and spirituality! Patheos has the views of the prevalent religions and spiritualities of the world.

The first Mumbai Store

Finally, after a lot of wait and hand wringing, Starbucks has opened its first store in India. With 4,000-square-foot, two-level store in historic Horinam Circle Starbucks opened a new chapter in India’s beverage market. A country where one can get great Chai for Rs 10 even now will have stores which sell a bastardized and Westernized version for over 10 times that.

The expansion plans of Starbucks are very modest now than earlier. This year Starbucks will open only 2 more stores in Mumbai and then open its first store in Delhi early next year.

Personally, I think the Indian companies-owned cafes have a fairly good ambiance and also a good set of choices, so why would one go for another one? For me the answer is speed and service. The Indian cafes are EXTREMELY slow in turning around your order. If you order one Cafe Latte, it can take upto 30 mins to come! In Starbucks that’s under 2 mins, with similar or better ambiance and taste! That’s where the rub will be. If Starbucks can make and sell more cups of beverage per hour than other Cafes and yet retain that experience, then it can beat the Cafe Coffee Days and Baristas hands down!

Starbucks also seems to have worked out an aggressive pricing strategy to tackle the already entrenched players.

The company will sell its beverages at lower prices than it does elsewhere and than many of its competitors do in India. A “short” black coffee, for instance, will sell for 85 rupees ($1.57), which, while more expensive than local chains like Café Coffee Day, is cheaper than comparable beverages at other foreign chains like Coffee Bean & Tea Leaf. The company will also offer food items like a cardamom-flavored croissant and chicken tikka panini meant to appeal to Indian palates. The store will also offer free wireless Internet service.

The beans used in Starbucks will be from Tata Coffee, and Starbucks has worked to create a special Indian blend in Seattle.

Previous Post

October 22, 2012

Loss of Groundwater linked to Earthquake in Spain, lessons for India?

Next Post

October 22, 2012 Ayn Rand's Indian Follower is a Strange Beast

Browse Our Archives

Select a Category Aarti Achievement and Leadership AfPak Africa Annual and Year-end Asia Audio Australia Behavioural Sciences Bhagwad Gita Bhagwad Gita Blogging Blogs Business Business Intelligence Business Strategy Cannes Careers Chanakya China Conservation Corruption Creative Daily Links Desh Poems Development & Welfare Devotional Audio Devotional Songs Drama Earth Economics Education Entertainment Environment Europe Everyday Quotes Featured Articles Featured Songs Finance Flickr Pictures Food Geo-Political Global Warming Globalization Health & Medicine Hinduism Historic History Humour India Indian Culture Indian music Indian Weddings Israel Issues Legal Link Love Minorities Misc Motivation and Personal Development Movie Lists Movie Reviews Movies Mumbai terror attacks Natural Disasters Nature News Outsourcing Pakistan Parenting Personal Philosophy Poetry Politics Poverty Quotes Recipe Regular Blog Post Relationships Religion Religious/Spiritual Audio Sciences Showcase Slideshow South Asia Special Stories Spiritual Quotes Spirituality Sports Stories Strategy Technology Technology Terrorism Travel Uncategorized US Video Women Women_s Rights Worship Yoga

Select a Month December 2015 November 2015 October 2015 September 2015 August 2015 June 2015 April 2015 March 2015 February 2015 September 2014 August 2014 January 2014 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005

TAKE THE

Religious Wisdom Quiz

I am the first man, created from dust and given dominion over all creation. Who am I?

Select your answer to see how you score.

Abel Noah Enoch Adam