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mixed signals

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January 2012

January 19, 2012

Mixed Signals: Newsweek and "Mad Men" Unite

Newsweek is smart to capitalize on the popularity of Mad Men

January 12, 2012

Mixed Signals: Special K's Lose-Gain Philosophy

"...make sure you aren’t counting on an external fix for an internal issue."

January 05, 2012

Mixed Signals: Brands Want More Than Facebook Fans

"What tangible help is a high fan count when it only requires a quick click...

December 2011

December 22, 2011

Mixed Signals: Red Cross Invites You to Give More than Stuff

Red Cross calls us back to meaning, back to heartfelt giving and caring.

December 15, 2011

Mixed Signals: Harvey Nichols Sells a Cure for Shame

Merely shifting the perception we hold of the walk of shame does nothing to ease...

December 08, 2011

Mixed Signals: Your Best Work Now!

Creative work requires a bravery to face the scary stuff, knowing that God is already...

December 01, 2011

Mixed Signals: Influencing People for Good

Using social proof for God's glory, not simply moral improvement.

November 2011

November 24, 2011

Mixed Signals: Christmas Rage Available at Kohl's (Rebecca) Black Friday

When I hear people lashing out over a 30-second TV spot, I am reminded of...

November 17, 2011

Mixed Signals: When Your Free Will Infringes upon Mine

What happens when our desire for freedom conflicts with our desire to remain safe and...

November 10, 2011

Mixed Signals: Creative Lessons from a Thermostat

"It is the Creator of all who inspires the creative leaps we take, whether in...

November 03, 2011

Mixed Signals: The American Heritage Dictionary Says Words Still Matter

"The words we choose say something significant about who we are and what we believe."

October 2011

October 27, 2011

Mixed Signals: The Power of Selective Storytelling

"The difficult thing about story development for a marketing platform is that time and space...

October 20, 2011

Mixed Signals: Seeking Some Quiet in the Media Storm

"Messaging is all around us, in our schools, theaters, and airplanes. But we are not...

October 13, 2011

Mixed Signals: Cigna Calls Out to the True You

"I am called to live a full and vibrant life as the person God created...

October 06, 2011

Mixed Signals: I Am Not Defined by My Facebook Friend Count

"We can collect hundreds of online Friends, but we would likely only spend a free...

September 2011

September 29, 2011

Mixed Signals: New from Ikea: A Nursery for Men

"[M]any messages in the marketplace today speak highly of women by way of demeaning men."

September 15, 2011

Mixed Signals: What Your Tween’s Clothing Is Saying (Literally)

"Messaging like this is not innocuous..."

September 08, 2011

Mixed Signals: Dying to Self Via Keebler Fudge Stripe Cookies

"When we are faced with the dilemma of serving self or serving others, Jesus calls...

September 01, 2011

Mixed Signals: Miracle Whip Offers New Motivation for Divorce

This contest suggests that a divorce over condiment preferences is something comical.

August 2011

August 19, 2011

Mixed Signals: Abercrombie & Fitch vs. Jersey Shore

"A&F may design seductively inappropriate clothing for children, but that’s way different than Jersey Shore."

August 12, 2011

Mixed Signals: Mood Readings by Jell-O Pudding

"If I had my own little Mood Meter, I would be much more aware of...

August 05, 2011

Mixed Signals: The Starbucks Treat Mentality

". . . history shows that today’s treat will become tomorrow’s necessity."

July 2011

July 29, 2011

Mixed Signals: A Creative Muse Named Sharpie

"When I see the artistry poured onto a paper coffee cup canvas, I am inspired...

July 22, 2011

Mixed Signals: Milk Campaign Title Is a Self-Fulfilling Prophecy

"The portrayal of women as irrational tyrants and men as cowering sycophants does little to...

July 15, 2011

Mixed Signals: Pimp My Grocery Store

"This is more than just a shopping experience. It’s like going to a spa."

July 08, 2011

Mixed Signals: Why We Don’t Fear Cigarettes (or Crepes)

Can images help us not do the things we want to do?

July 01, 2011

Mixed Signals: Get Your Transcendence Here

"Buick is trusting that what matters to its target audience are the questions that haunt...

June 2011

June 24, 2011

Mixed Signals: Learning Lifestyle Evangelism from Panera

"What I see and hear in the ad is what I get when I personally...

June 17, 2011

Mixed Signals: The Ad Made Me Do It

"There’s no way to avoid the intake of the world’s messaging in regard to products...

June 10, 2011

Mixed Signals: Revamping the Obama Brand

"Our consumerist mentality at the polls converts the voting booth to a retail counter where...

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