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mixed signals

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Select a Month February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007

May 2013

May 28, 2013

Mixed Signals: Amy’s Bakery Company Public Melt Down and the Purpose of PR

"Whatever the resolution, this is no PR success story."

January 2013

January 30, 2013

Mixed Signals: Nigella Lawson Refuses to Airbrush Her Curves for The Taste

Did you hear about the latest celebrity photo airbrushing incident? The buzz surrounds English food...

November 2012

November 12, 2012

Mixed Signals: Orange Juice Is Good But Not Omniscient

Mixed Signals is Erin Straza’s musing about marketing miscellany in advertising, branding, and messaging. Some...

November 01, 2012

Mixed Signals: War Child PSA Turns Bullets into Crayons

Communication is plentiful today. Messages arrive via other people, e-mail, radio, TV, mobile devices, mail,...

October 2012

October 17, 2012

Mixed Signals: Staged Brand Experiences or Building Blocks for Belonging?

You remember Maslow’s Hierarchy of Needs—it prescribes the building blocks individuals need to achieve something...

September 2012

September 18, 2012

Mixed Signals: Grey Poupon and Our Search for Validation

"The 2012 version may look less materialistic, but the root is the same: We still...

September 11, 2012

Mixed Signals: Pole Dancing for Kids?

"Given what pole dancing represents, holding fitness classes for kids seems like an even worse...

August 2012

August 30, 2012

Mixed Signals: The Price is Right! Right?

Marketers obviously know how to influence me. But I also admit that my internal spending...

August 16, 2012

Mixed Signals: Nike Redefines Greatness

Nike was one that opted against paying the big bucks for exclusive sponsorship. It found...

August 09, 2012

Mixed Signals: You Are Your Brand

When I am honest and forthright about who I am—my beliefs, my skills, my standards—then...

August 02, 2012

Mixed Signals: Do Products Deliver the Simple Life We Crave?

"The real concern is that we begin to think that living a streamlined, simple life...

July 2012

July 19, 2012

Mixed Signals: B-cycle Bike Sharing Checks American Dream Excesses

Interestingly enough, there are companies emerging that offer us the ability to share the things...

July 05, 2012

Mixed Signals: Jedi Mind Tricks of Advertising Really Do Work

Truly good advertising works so well that people don’t even realize what hit them.

June 2012

June 28, 2012

Mixed Signals: Your Life as a PR Campaign

"Instead of living life for the joy of living it, we set up moments that...

June 21, 2012

Mixed Signals: McDonald's, Photoshop, and Why We're Lovin' It

"We have long known what the advertising machine would churn out: images of uber-perfection to...

June 07, 2012

Mixed Signals: What Your Facebook Likes Say about Jesus

"Liking a page is so easy, so simple, a click doesn’t feel like an important...

May 2012

May 31, 2012

Mixed Signals: Kraft Mac & Cheese on Generational Sin

"This Kraft ad speaks to our sin nature and how the behaviors of one generation...

May 17, 2012

Mixed Signals: How to Make a Proper Apology

"Learning to make a proper apology is one of those indispensable life skills that we...

May 10, 2012

Mixed Signals: Global Warming Debate Leads to Chicago Billboard Slander

"If people agree with your message subconsciously but consciously think you are petty, how is...

April 2012

April 26, 2012

Mixed Signals: Giving Grace to the Airline Industry

"No one is perfect. Not even the airline industry."

April 19, 2012

Mixed Signals: T-Mobile's Good Girl Goes Edgy but Do Customers Care?

"The question is if edgy-and-fast is the key decision factor customers consult when selecting mobile...

April 12, 2012

Mixed Signals: Skype's Campaign Wants to Bring Back Social Graces

"These campaign messages forget that most people are not using technology to replace human interaction...

April 05, 2012

Mixed Signals: Fast Phones Expose Your Inner Ugly

"Sometimes having the latest and greatest the market has to offer plays right into our...

March 2012

March 29, 2012

Mixed Signals: Sanctify Your Easter Bunny Basket with a Chocolate Cross

"Christianized Easter kitsch is not produced so that we might have a more meaningful Resurrection...

March 22, 2012

Mixed Signals: Christians and the American Dream

"No matter what messaging floods the marketplace, no amount of access, fame, or world change...

March 15, 2012

Mixed Signals: Target Shooting for Non-Violent Types

"Shooting at their likenesses on targets is disrespectful of the glory that God has embedded...

March 08, 2012

Mixed Signals: You Might as Well Abandon the Catholic Church

"It’s sort of hard to oppose a call for greater sincerity."

February 2012

February 23, 2012

Mixed Signals: Why Christianity Doesn’t Get the Sympathy Vote

"It would also do us good to remember that today’s underdog is tomorrow’s market leader...

February 09, 2012

Mixed Signals: This Year's Best Super Bowl Ad

Apple got a promotion for their device that was rooted in the here and now,...

February 02, 2012

Mixed Signals: What the Christian Message Says to the Masses

Targeting a message to your "superfans" doesn’t mean that they are the only ones listening.

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