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November 2012

November 12, 2012

Mixed Signals: Orange Juice Is Good But Not Omniscient

Mixed Signals is Erin Straza’s musing about marketing miscellany in advertising, branding, and messaging. Some...

November 01, 2012

Mixed Signals: War Child PSA Turns Bullets into Crayons

Communication is plentiful today. Messages arrive via other people, e-mail, radio, TV, mobile devices, mail,...

October 2012

October 17, 2012

Mixed Signals: Staged Brand Experiences or Building Blocks for Belonging?

You remember Maslow’s Hierarchy of Needs—it prescribes the building blocks individuals need to achieve something...

August 2012

August 30, 2012

Mixed Signals: The Price is Right! Right?

Marketers obviously know how to influence me. But I also admit that my internal spending...

August 09, 2012

Mixed Signals: You Are Your Brand

When I am honest and forthright about who I am—my beliefs, my skills, my standards—then...

August 02, 2012

Mixed Signals: Do Products Deliver the Simple Life We Crave?

"The real concern is that we begin to think that living a streamlined, simple life...

June 2012

June 28, 2012

Mixed Signals: Your Life as a PR Campaign

"Instead of living life for the joy of living it, we set up moments that...

May 2012

May 17, 2012

Mixed Signals: How to Make a Proper Apology

"Learning to make a proper apology is one of those indispensable life skills that we...

April 2012

April 26, 2012

Mixed Signals: Giving Grace to the Airline Industry

"No one is perfect. Not even the airline industry."

April 19, 2012

Mixed Signals: T-Mobile's Good Girl Goes Edgy but Do Customers Care?

"The question is if edgy-and-fast is the key decision factor customers consult when selecting mobile...

April 12, 2012

Mixed Signals: Skype's Campaign Wants to Bring Back Social Graces

"These campaign messages forget that most people are not using technology to replace human interaction...

March 2012

March 15, 2012

Mixed Signals: Target Shooting for Non-Violent Types

"Shooting at their likenesses on targets is disrespectful of the glory that God has embedded...

February 2012

February 23, 2012

Mixed Signals: Why Christianity Doesn’t Get the Sympathy Vote

"It would also do us good to remember that today’s underdog is tomorrow’s market leader...

January 2012

January 12, 2012

Mixed Signals: Special K's Lose-Gain Philosophy

"...make sure you aren’t counting on an external fix for an internal issue."

January 05, 2012

Mixed Signals: Brands Want More Than Facebook Fans

"What tangible help is a high fan count when it only requires a quick click...

November 2011

November 24, 2011

Mixed Signals: Christmas Rage Available at Kohl's (Rebecca) Black Friday

When I hear people lashing out over a 30-second TV spot, I am reminded of...

November 17, 2011

Mixed Signals: When Your Free Will Infringes upon Mine

What happens when our desire for freedom conflicts with our desire to remain safe and...

November 10, 2011

Mixed Signals: Creative Lessons from a Thermostat

"It is the Creator of all who inspires the creative leaps we take, whether in...

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