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August 2012

August 16, 2012

Mixed Signals: Nike Redefines Greatness

Nike was one that opted against paying the big bucks for exclusive sponsorship. It found...

July 2012

July 19, 2012

Mixed Signals: B-cycle Bike Sharing Checks American Dream Excesses

Interestingly enough, there are companies emerging that offer us the ability to share the things...

July 05, 2012

Mixed Signals: Jedi Mind Tricks of Advertising Really Do Work

Truly good advertising works so well that people don’t even realize what hit them.

May 2012

May 10, 2012

Mixed Signals: Global Warming Debate Leads to Chicago Billboard Slander

"If people agree with your message subconsciously but consciously think you are petty, how is...

April 2012

April 19, 2012

Mixed Signals: T-Mobile's Good Girl Goes Edgy but Do Customers Care?

"The question is if edgy-and-fast is the key decision factor customers consult when selecting mobile...

April 05, 2012

Mixed Signals: Fast Phones Expose Your Inner Ugly

"Sometimes having the latest and greatest the market has to offer plays right into our...

February 2012

February 23, 2012

Mixed Signals: Why Christianity Doesn’t Get the Sympathy Vote

"It would also do us good to remember that today’s underdog is tomorrow’s market leader...

February 02, 2012

Mixed Signals: What the Christian Message Says to the Masses

Targeting a message to your "superfans" doesn’t mean that they are the only ones listening.

November 2011

November 03, 2011

Mixed Signals: The American Heritage Dictionary Says Words Still Matter

"The words we choose say something significant about who we are and what we believe."

October 2011

October 20, 2011

Mixed Signals: Seeking Some Quiet in the Media Storm

"Messaging is all around us, in our schools, theaters, and airplanes. But we are not...

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