Pro-adoption ad campaign results in strong response

Last updated on: June 20, 2013 at 6:02 am by CNA Daily News

Pro-adoption ad campaign results in strong response 2013-06-20T06:02:00+00:00 CNA Daily News

LOGO Patheos Explore the world's faith through different perspectives on religion and spirituality! Patheos has the views of the prevalent religions and spiritualities of the world.

Austin, Texas, Jun 20, 2013 / 12:02 am (CNA).- A pro-life media group's ad campaign encouraging pregnant women to choose adoption has launched its third series of broadcasts after previous campaigns succeeded in reaching hundreds of women.

“We are optimistic that great things will happen over the upcoming weeks, and that lives will be saved as women are put into contact with trusted adoption resources,” Marissa Cope, director of marketing, communication and research at the Austin-based Heroic Media, said June 18.

She said the latest campaign has received “the strongest response yet.”

The commercial, titled “The Adoption Option,” features a pregnant woman who tells the viewer why she plans to put her unborn child up for adoption.

“I’m pregnant, but I’m not in a position to care for this child,” the woman says, placing her hand over her womb. “I want him to be with a family who will love him and give him the things that I can’t.”

“I’ve learned that through adoption, I can choose the family who will raise him. And I can receive help through the rest of my pregnancy,” she continues. “Adoption just seems like the best option. For him, and for me.”

The ad says that the woman can choose the adoptive family for her child and can receive support throughout her pregnancy. The ad refers women to the website or 24-hour hotline of Heroic Media’s partner Bethany Christian Services, which provides resources and adoption counseling for pregnant women.

Since the ad’s third campaign began to air on the Oxygen network on June 10, it has generated 122 calls to Bethany Christian Services, Heroic Media said.

Heroic Media said that one woman who was 22 weeks pregnant had scheduled an abortion in New York, but changed her mind after seeing the ad. The mother made an adoption plan with Bethany Christian Services and decided against the abortion.

Cope said that woman’s story helped inspire the ad campaign to continue.

“We knew we had to keep airing this life-saving commercial after hearing the New York mother's story,” she said. “Too often, women are not aware of all of their options, and we simply want to inform those experiencing an unplanned pregnancy that adoption may be a good option for them.”

The third ad campaign will run through July 21.

The ad debuted in November 2012 on the Oxygen network, generating 240 contacts with Bethany Christian Services through its first campaign. The second campaign resulted in 470 contacts.

Heroic Media has used research-based media campaigns in its efforts to change minds about abortion through television commercials, internet adds, billboards and other media.

Its “Adoption Option” ad can be seen at its website http://www.heroicmedia.org/adoption.

Previous Post

June 19, 2013

Activist's departure from NYU draws fear of Chinese pressure

Next Post

June 20, 2013 Catholic children in Thailand participate in inter-religious dialogue

Browse Our Archives

Select a Category Americas Asia - Pacific Europe Middle East - Africa Uncategorized US Vatican

Select a Month November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012

TAKE THE

Religious Wisdom Quiz

Who said, 'For the wages of sin is death, but the gift of God is eternal life'?

Select your answer to see how you score.

Paul Peter James John